ACountry

ACountry Music News and Videos

  • Home
  • News
  • Videos
  • Artists
  • Concerts
  • Interviews
  • Photos
  • Contact
  • Submit News
  • Requests

CMT Equal Play

January 21, 2020 by Jarrod Vrazel

Share166
Tweet1
More
167 Shares

CMT Equal Play

CMT has pledged complete parity between male and female artists and will now split videos 50/50 between the genders.  “Time is really up in 2020! All the talk around what can be done to support females in country music needs to transform into action, once and for all,” shared Leslie Fram SVP of Music & Talent, CMT. “At CMT, we are stepping up our own commitments, in addition to our work through the CMT Next Women of Country franchise, and will be announcing a new initiative in the coming weeks that will spark this much-needed change in our industry.”

Effective immediately all music video hours on CMT and CMT Music channels will have complete parity between male and female artists. That means 50/50. #CMTEqualPlay

— CMT (@CMT) January 21, 2020

As reported by Billboard, CMT’s decision comes just weeks after a new study showed a staggering imbalance of gender representation at country radio. The study, titled Gender Representation on Country Format Radio, reports that the ratio of spins by males to female artists in 2018 was 9.7:1 with spins for women averaging 4% at its best in the overnight hours (12:00 – 6:00 a.m.) and 1.7% at its worst in the morning (6:00 – 10:00 a.m.) when listenership spikes.


Research shows that women receive drastically less spins than men throughout the 24-hour cycle. “When the bulk of radio’s listening audience is tuning in, not only do they hear fewer songs (in general), but they also hear few women (specifically),” adjunct professor Jada Watson from the University of Ottawa writes in the study. “It would be entirely possible that a station’s listeners could commute to or from work and not hear a single song by a women.”

What are you thoughts on CMT’s 50/50 parity plan?

.@CMT has pledged complete parity between male and female artists and will now split videos 50/50 between the genders. Let us know your thoughts! #CMTEqualPlayClick To Tweet

source:  CMT, Billboard.com

Share166
Tweet1
More
167 Shares

Filed Under: News

YOU MIGHT ALSO LIKE

ACountry Featured Videos

concert calendar

Who’s Hitting Pause? Country Stars Taking a Break from the Road in 2025

Billboard Country Live Returns to Nashville

CAM Fan Fair X

The Fan Fair X Lineup at CMA Fest is Packed with Stars!

2020 Country Megaticket

Taylor Swift : The Story Of Us Video

CMA Awards Performances

Watch 2020 CMA Awards Performances

Kenny Chesney : Somewhere With You Video

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Join ACountry VIP A List

Join the ACountry VIP A List to get news about your favorite artists and be eligible to win free cool stuff like concert tickets and music

Popular Posts

Double Win Delight: Ella Langley & Riley Green Snag ACM Award for “you look like you love me” Ahead of the Big Night!Double Win Delight: Ella Langley & Riley Green Snag ACM Award for “you look like you love me” Ahead of the Big Night!
The Red Clay Strays Crowned ACM New Duo or Group of the Year – Their Journey is Just Beginning!The Red Clay Strays Crowned ACM New Duo or Group of the Year – Their Journey is Just Beginning!
A Night of Milestones and Magic: The 60th Academy of Country Music Awards Shine BrightA Night of Milestones and Magic: The 60th Academy of Country Music Awards Shine Bright
CMA Fest Just Got Even Bigger! More Star Power Announced for Nashville TakeoverCMA Fest Just Got Even Bigger! More Star Power Announced for Nashville Takeover
The Fan Fair X Lineup at CMA Fest is Packed with Stars!The Fan Fair X Lineup at CMA Fest is Packed with Stars!
Billboard Country Live Returns to NashvilleBillboard Country Live Returns to Nashville
Who’s Hitting Pause? Country Stars Taking a Break from the Road in 2025Who’s Hitting Pause? Country Stars Taking a Break from the Road in 2025

CONNECT WITH ACOUNTRY

Facebook

Like

Instagram

Follow

Twitter

Follow
Tweets by acountry
Custom Stickers, Die Cut Stickers, Bumper Stickers - Sticker Mule

Recent Cowboys

  • Who’s Hitting Pause? Country Stars Taking a Break from the Road in 2025
  • Billboard Country Live Returns to Nashville
  • The Fan Fair X Lineup at CMA Fest is Packed with Stars!
  • CMA Fest Just Got Even Bigger! More Star Power Announced for Nashville Takeover
  • A Night of Milestones and Magic: The 60th Academy of Country Music Awards Shine Bright
  • The Red Clay Strays Crowned ACM New Duo or Group of the Year – Their Journey is Just Beginning!
  • Double Win Delight: Ella Langley & Riley Green Snag ACM Award for “you look like you love me” Ahead of the Big Night!

RSS ZRock Music News

  • ALYXX Set The World Ablaze with Their Debut EP EMBERWAKE — A Sonic Reckoning of Power, Pain and Rebirth
  • PLUSH Releases New Single “Why” with David Draiman of Disturbed
  • MORNINGSTAR Ignites the Spirit with Explosive New Anthem “FREE”
  • THE ESTES METHOD Unveil Their Darkest Track Yet With New Single “I’VE BECOME”
  • CARBONSTONE Fires Back with Explosive NEW Single “STANDOFF” feat. Jonny Santos of Spineshank
  • OWLS Drops Their Haunting Debut Album, Death Games Via Negative Gain Productions
  • Halestorm “Everest”: Conquering 2025 with New Music & Global Domination

submit news & photos
merch - tickets
privacy - contact - advertise - requests
©2003-2022 acountry.com