Farm Aid 2008 will be broadcast live in HD on DirecTV’s The 101 Network Septermber 20, 2008. The live broadcast starts at 4pm EST, featuring performances by Farm Aid president and founder Willie Nelson; board members Neil Young, John Mellencamp and Dave Matthews; and Kenny Chesney. Additional performers confirmed for Farm Aid include Jamey Johnson, Jerry Lee Lewis, The Pretenders, moe., Arlo Guthrie, Nation Beat, Grace Potter and the Nocturnals, Jakob Dylan and The Gold Mountain Rebels, Danielle Evin, Jesse Lenat, Will Dailey, One Flew South and The Elms.
“This year we are excited to bring the Farm Aid experience to homes across the country, inviting viewers who can’t make it to the show to join our celebration of music, good food and family farmers,” said Carolyn Mugar, Farm Aid’s executive director. “The generosity of all of the musicians who donate their performances on behalf of family farmers is an inspiration to the many viewers at home who also want to show their support. DirecTV is generously leading the way, offering to match its subscribers’ gifts from Sept. 6 to Sept. 30 up to $50,000.”
“We’re giving our more than 17.1 million subscribers a front row seat to this legendary benefit concert while encouraging them to support such an important cause that affects us all on many levels,” said Patty Ishimoto, vice president of DirecTV Entertainment and general manager of The 101 Network. “The 101 Network is known for bringing its viewers quality programming that they can’t get anywhere else and we’re excited to add Farm Aid to our already robust fall lineup.”
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The broadcast will also feature interviews with artists, farmers and food activists, clips from the pre-concert press event, exclusive backstage coverage and footage from Farm Aid’s unique, interactive Homegrown Village, which showcases the direct connection between who is growing our food and what we eat every day. The broadcast will be filmed entirely in High Definition and air in 5.1 surround sound.
The show will rebroadcast in its entirety four times, once immediately following the end of the live broadcast and then three times on September 21, 2008.
source: Farm Aid