Toby Keith’s new movie Broken Bridges kicks off with the “biggest, boldest movie premiere event” as fans will have the opportunity to view an advance screening of the movie in their hometown theaters. On Thursday, September 7, 2006 at 9:00 p.m., ET/8:00 p.m., CT/9:30 p.m., MT/8:30 p.m., PT, moviegoers in more than 100 U.S. cities and servicemen and women at military bases on seven continents around the world will be able to attend a “Broken Bridges” premiere event that brings the kind of glitz and glamour usually only seen in Hollywood to their hometowns, the day before the film is released in select markets on Friday, September 8. “Broken Bridges” stars Toby Keith, Kelly Preston, Willie Nelson, Tess Harper, Anna Maria Horsford, Lindsey Haun and Burt Reynolds. The event will kick off with a half-hour program featuring special musical performances by Keith and Haun, showcasing songs featured on the movie’s soundtrack.
The special will be presented via-satellite by National CineMedia in high definition exclusively to more than 100 select Regal, United Artists, Edwards, Cinemark and Georgia Theatre Company movie theatres across the country, and will include live red carpet coverage from the world premiere at the historic Ryman Auditorium in Nashville, Tenn. The premiere event and film will also be shown at military bases on seven continents around the globe, including Afghanistan, Kuwait and Iraq. Tickets are on sale now at presenting theatre box offices and online at www.BigScreenConcerts.com for $12.50.
“The idea for the ‘biggest, boldest premiere event’ is simply an extension of Toby Keith’s massive popularity around the world,” said Jeff Yapp, executive vice president, program enterprises, MTVN. “With the help of National CineMedia and Ford Trucks, we can offer the excitement of a Hollywood premiere to Toby’s fans across the country and around the globe. This is truly a worldwide event.”
“Our Big Screen Concerts program is dedicated to bringing fans and artists together at their local theatre, and ‘Broken Bridges’ is the perfect combination of music and movies,” said Dan Diamond, VP of digital programming with National CineMedia. “Through the technology of our Digital Content Network (DCN) in-theatre digital distribution system, we are able to make fans across the country feel like they’re in the front row with Toby Keith for this special event.”
This one night event is sponsored by Ford Trucks. Ford Truck branding will be included in the worldwide event on the red carpet. In addition, Toby Keith will arrive to the red carpet VIP-style in a Ford F-Series Truck.
Ford Trucks, as a result of their continued sponsorship of Keith’s concert tour, has established the Web site, www.HangWithToby.com, which offers fans a once in a lifetime opportunity to win a chance to be in a Toby Keith video and drive off in a new Ford F-150.
“Ford Trucks is proud to support Toby Keith and the theatrical release of his new movie, ‘Broken Bridges.’ Toby Keith and Ford Trucks have a long standing relationship. His list of credits just continues to grow – singer/songwriter, music superstar; founder and owner, Show Dog Records Nashville, screen actor in a leading role and always a Ford Truck Man!” said Ben Poore, truck group marketing manager.
“Broken Bridges” is a bittersweet story of former high school sweethearts Bo Price (Toby Keith) and Angela Delton (Kelly Preston), who return home after the deaths of their younger brothers which forces them to deal with the past and future. Keith plays a country music singer who is down on his luch and whose life changes after coming home, reuniting with his true love and meeting his 16-year-old daughter (Lindsey Haun) for the first time.
source: CMT
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Broken Bridges official website
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