Sugarland's "Stay" video has created an emotional connection with its viewers that has not only increased the single's iTunes sales 175%, but has also increased the duo's Enjoy The Ride album sales by almost 20%. "The song is connecting with people in a way that is remarkable," said Luke Lewis, Chairman of UMG Nashville. "The video demonstrates a vulnerability that forces a viewer to feel. What an amazing gift."
Don't miss Sugarland live on the CMT On Tour 2007 Sugarland – Change tour and tune in to ABC on November 7 as Sugarland is nominated for Duo of the Year at the 41st Annual CMA Awards. Watch Sugarland's Stay video
Written by Jennifer Nettles, "Stay" has become the number one most-viewed video on CMT.com since its debut. "It’s great to see how reactive our audience is, helping drive such significant sales in one week," stated Jay Frank, Sr. VP of Music Strategy at CMT. "I can't wait to watch this song grow further as Sugarland headlines the CMT On Tour 2007 РChange this Fall."
"Early response from radio has been OVERWHELMING!" commented John Ettinger, VP of Mercury Promotions. "Programmers have been asking for 'Stay' to be a single for a long time." "Stay" goes to radio for adds on Monday, September 17.
Sugarland exploded onto the country music scene in 2004 with multi-platinum selling, Twice The Speed Of Life, which gave birth to mega hits Baby Girl and Something More. Their current album, perfectly titled, Enjoy the Ride has already sold over a million albums and spawned two # 1 hits, Want To and Settlin'. Sugarland has received a Grammy nomination, an American Music Award for Breakthrough Favorite New Artist, an ACM award for New Duo/Group of the Year, two CMT Awards and four additional nominations, plus four CMA nominations, including 2007 Duo of the Year. Jennifer Nettles picked up a Grammy in 2007 for her collaboration with Bon Jovi. Just to name a few, they have performed on Good Morning America, The Tonight Show with Jay Leno, the Radio Music Awards, Grammys, CMA's, ACM's, CMT Awards, Dick Clark's New Year's Rockin' Eve special and garnered the highest-rated CMT Crossroads with Bon Jovi.
Enjoy The Ride, featuring the new single, Stay, is in stores now.
source: Mercury Records
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