ACountry

ACountry Music News and Videos

  • Home
  • News
  • Videos
  • Artists
  • Concerts
  • Interviews
  • Photos
  • Contact
  • Submit News
  • Requests

CMT Equal Play

January 21, 2020 by Jarrod Vrazel

Share166
Tweet1
More
167 Shares

CMT Equal Play

CMT has pledged complete parity between male and female artists and will now split videos 50/50 between the genders.  “Time is really up in 2020! All the talk around what can be done to support females in country music needs to transform into action, once and for all,” shared Leslie Fram SVP of Music & Talent, CMT. “At CMT, we are stepping up our own commitments, in addition to our work through the CMT Next Women of Country franchise, and will be announcing a new initiative in the coming weeks that will spark this much-needed change in our industry.”

Effective immediately all music video hours on CMT and CMT Music channels will have complete parity between male and female artists. That means 50/50. #CMTEqualPlay

— CMT (@CMT) January 21, 2020

As reported by Billboard, CMT’s decision comes just weeks after a new study showed a staggering imbalance of gender representation at country radio. The study, titled Gender Representation on Country Format Radio, reports that the ratio of spins by males to female artists in 2018 was 9.7:1 with spins for women averaging 4% at its best in the overnight hours (12:00 – 6:00 a.m.) and 1.7% at its worst in the morning (6:00 – 10:00 a.m.) when listenership spikes.


Research shows that women receive drastically less spins than men throughout the 24-hour cycle. “When the bulk of radio’s listening audience is tuning in, not only do they hear fewer songs (in general), but they also hear few women (specifically),” adjunct professor Jada Watson from the University of Ottawa writes in the study. “It would be entirely possible that a station’s listeners could commute to or from work and not hear a single song by a women.”

What are you thoughts on CMT’s 50/50 parity plan?

.@CMT has pledged complete parity between male and female artists and will now split videos 50/50 between the genders. Let us know your thoughts! #CMTEqualPlayClick To Tweet

source:  CMT, Billboard.com

Share166
Tweet1
More
167 Shares

Filed Under: News

YOU MIGHT ALSO LIKE

stand up to cancer 2025

A Historic Night in Music City: The Stand Up To Cancer Telecast

https://chaparellemusic.com/

New Music Alert! Sierra Ferrell Teams Up with Alt-Country Supergroup Chaparelle for “When It Snows In Texas”

cma country christmas 2025

Already Excited: CMA Country Christmas 2025 Lineup Is Here

robert earl keen christmas

The Greatest Christmas On Earth is rollin’ into town this December! Robert Earl Keen’s Holiday Tradition, Tickets are on sale now!

Billy Bob’s Texas on RFD-TV

ACountry Featured Videos

Carrie Underwood : All-American Girl Video

Faith Hill : Little Drummer Boy Video

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Join ACountry VIP A List

Join the ACountry VIP A List to get news about your favorite artists and be eligible to win free cool stuff like concert tickets and music

Popular Posts

Jenna Paulette Debuts “Steady” and Unveils New Fall Collection After Rocking Heartland StageJenna Paulette Debuts “Steady” and Unveils New Fall Collection After Rocking Heartland Stage
From the Farm to the Stage: Annie Bosko’s Debut Album and the Story of “Honky Tonk Heartbeat”From the Farm to the Stage: Annie Bosko’s Debut Album and the Story of “Honky Tonk Heartbeat”
2025 CMA Nominations2025 CMA Nominations
A Full-Circle Moment: Jamey Johnson and Ronnie Dunn’s New Song Is 15 Years in the MakingA Full-Circle Moment: Jamey Johnson and Ronnie Dunn’s New Song Is 15 Years in the Making
Morgan Wallen’s “I’m The Problem Tour” Wraps Up, Leaving a Legacy of Sold-Out Shows and GenerosityMorgan Wallen’s “I’m The Problem Tour” Wraps Up, Leaving a Legacy of Sold-Out Shows and Generosity
The Greatest Christmas On Earth is rollin’ into town this December! Robert Earl Keen’s Holiday Tradition, Tickets are on sale now!The Greatest Christmas On Earth is rollin’ into town this December! Robert Earl Keen’s Holiday Tradition, Tickets are on sale now!
Already Excited: CMA Country Christmas 2025 Lineup Is HereAlready Excited: CMA Country Christmas 2025 Lineup Is Here

CONNECT WITH ACOUNTRY

Facebook

Like

Instagram

Follow

Twitter

Follow
Tweets by acountry
Custom Stickers, Die Cut Stickers, Bumper Stickers - Sticker Mule

Recent Cowboys

  • New Music Alert! Sierra Ferrell Teams Up with Alt-Country Supergroup Chaparelle for “When It Snows In Texas”
  • Already Excited: CMA Country Christmas 2025 Lineup Is Here
  • The Greatest Christmas On Earth is rollin’ into town this December! Robert Earl Keen’s Holiday Tradition, Tickets are on sale now!
  • Morgan Wallen’s “I’m The Problem Tour” Wraps Up, Leaving a Legacy of Sold-Out Shows and Generosity
  • A Full-Circle Moment: Jamey Johnson and Ronnie Dunn’s New Song Is 15 Years in the Making
  • 2025 CMA Nominations
  • From the Farm to the Stage: Annie Bosko’s Debut Album and the Story of “Honky Tonk Heartbeat”

RSS ZRock Music News

  • Full Lineup Revealed! Sonic Temple 2026: Tool, My Chemical Romance, Shinedown, and Bring Me The Horizon Lead the Charge
  • REMEMBER THE MONSTERS Unveil New Single “INFECTED” A Vicious and Visceral Decent Into The Darkness Of The Human Condition
  • CROBOT To Ignite The Road — Announcing Their Electrifying “Bastards Of The Holy Riff” Fall 2025 U.S. TOUR
  • KURT DEIMER Releases “IN DEEP” with BUCKCHERRY’S JOSH TODD on His Hardest Hitting Single Yet
  • JON BABIN Ignites a New Era with Three Explosive Singles — “Bad Omen,” “Never Gonna Be The Same,” and “I’d Follow”
  • NOW ITS DARK Unleash Their Hypnotic New Single “NYMPH” A Seductive Dive into the Shadows of Modern Rock
  • REMEMBER THE MONSTERS X ORGY Unleash “SYSTEM OVERRIDE,” a Rallying Cry Against a Broken World. When Compromise Fails, the Reset Begins.

submit news & photos
merch - tickets
privacy - contact - advertise - requests
©2003-2022 acountry.com